Nano inspires Srinivasan’s low-cost mantra at TVS Motor

Venu Srinivasan, the chairman & managing director of India’s third-largest two-wheeler manufacturer TVS Motor Company, is taking a leaf out of Ratan Tata’s book. In a quest to garner a larger share of the burgeoning two-wheeler market, Srinivasan is hoping to emulate Tata’s low-cost manufacturing processes for the Rs 1-lakh Nano small car at TVS Motor to build cheaper bikes aimed at small towns ...